At Mooi Troues we love exposing your business to potential clients. Below are five tips to reach more potential clients.

If your clients are happy with the services or products you delivered.   Ask them for a referral.  It's as easy as that. What's the worst that can happen? They can say no and you can move on.  This is a great way to grow your business and reach potential clients through existing clients. 

Even after your clients got engaged or married.  Yes!  Keep in touch with them.   Especially if they already made use of your services before.   No offence, but people will forget about you if you don't stay in touch.  It's less work staying in touch with clients with a quick quarterly message to them.   They might just appreciate it and will recommend you to friends and family. 

This is also a great way of reaching potential clients.  Yes, this type of advertising will cost you some money, but if you look at the rates of wedding portals compared to the rates of traditional print media advertising, it's still a lot more affordable.  You can reach a wider audience by advertising your business on different online wedding portals.  Mooi Troues is a great example of this.  Click here to enquire about our advertising options. 

Brides-to-be plan their weddings online.  Yes, they do look at social media platforms and others, but there's still a huge amount of trust in wedding platforms.  The reason why brides-to-be trust wedding platforms are a fact that they know it's a group of professionals in the wedding industry that put together a curated platform of wedding professionals that they know can be trusted to make their wedding day a stress free experience. 

This is so important in the digital age! Entrepreneurs and business owners tend to forget the importance of getting published. 

Getting published online is just as great of an achievement as getting published in a magazine, if not even more because online wedding portals are overwhelmed by submission requests and can only publish a small number of articles per annum compared to the submissions they receive. 

In short, to get published online or in print media, they are equally important.  It shows your clients that you have some authority in the industry and that your work is of the standard to get published.   Remember to keep it exclusive!  Try not to publish your work with more than one platform at a time. 

Do we even need to discuss this point?  Yes, we do.  This is probably one of the most important aspects of running your business in the digital world.  Having a good social media presence is great, but having an amazing website is even better. 

Keep your website updated and keep up with the latest technology.  Your website must be user friendly and easy to navigate.  Showcase your products and services with beautiful photographs.  The most important aspect is to keep it updated. 

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